My Author Rebranding: Navigating the Jungles of Change

Happy 2017! I haven’t posted here in ages, but now that a new year and new wave of energy has arrived, it’s time to get this blog active again.

I’ve been going through the process of rebranding my author name for some time now. I mentioned this on my author Facebook page, Twitter, and Youtube channel (you can check out the video here), but I haven’t yet done a blog post to officially make the change, so here it is: After much thought, I’ve decided to switch genres.

Knowing Myself as an Author

In case you can’t tell, I’ve had a bit of an identity crisis as an author. All you have to do is look at this blog. Do I write fiction? Am I a self-help author? A lifestyle blogger? I have a huge spectrum of interests that I’m passionate about, and it’s taken a few years to start making sense of my vision for my career and life.

When I first started writing, I didn’t have any ideas about what sort of writer I’d be. I wasn’t even aware of genre. I knew that some stories were about murder or monsters and others were about high-school romance, but I knew nothing about author branding. I therefore had no plan for my career. I was just writing my book because I loved the story, and when it was revealed to me that I’d written a contemporary romance, I thought, great! Romance is a top-selling genre.

What I didn’t realize was that I’d be expected to continue writing contemporary romance, and if I wanted to write my other stories, I’d have to start over with a new pen name. I didn’t like that. Trying to build a following on social media is hard. As I went through the process of learning about the industry, I began to realize I might have made a mistake.

My main goal had always been to focus on subjects that were closest to my heart: the spirit world, the afterlife, aliens, alternate dimensions, space travel, time travel, monsters, and so on. I like the big stuff. The crazy stuff. Stories that keep you thinking after they end. So when I lost my book deal, I thought it could be a good time to change direction.

My New Genre: What the Hell is It?

I haven’t faced the daunting task of trying to write a blurb about the series I’m working on now, which follows a group of survivors through the apocalypse and beyond. I’m calling it a fantasy with elements of science fiction and romance. It has some typical apocalyptic juiciness you would expect from such a story. At its core, it’s really about an intense connection between a group of people who experience the unimaginable together. They slowly put together a shocking bigger picture that continues to grow from there.

I talk a little bit more about it here.

The Law of Attraction and Happiness with Writing

I’m starting to accept that I’m a slow writer. I took seven years working on my first book. Did I end up with something I’m proud of? Yes. But at that rate, I’m only going to complete a few more books before death. I’m working on speeding up, but I also need to make this the priority in my life if I want to live the dream.

Then again, I’m already living the dream in some way. I love my characters. I love the adventures they experience and how those experiences make them grow and change as people. I love watching them learn. I enjoy witnessing them go through joy, grief, falling in love, or sometimes, even dying. Not every writer is blessed enough to enjoy the experience at the level I do. So while I haven’t found the full dream in life yet, I still feel grateful.

What the Future Holds

I hope to get a solid draft of book one within a few months. I’m not quite ready to reveal the title yet, but I’m getting there. I’m going to be giving it my full effort. Then, maybe some beta readers. I’m glad to be getting involved with the writer community again. I’m navigating the jungles of change, and I’m becoming the person I was meant to be.

To my future readers: I love you. Please exist. Please find me. Please let me provide you with stories you’ll enjoy. Thank you.

Happy 2017 everyone!

Andi